Practical guide

How to connect a website form to your CRM

Move each enquiry into the right pipeline with its source, message and next action intact.

Reliable lead captureSource attributionAutomatic ownershipFaster first response
Editorial illustration of a website enquiry becoming an organised response
Editorial illustration of the workflow described on this page.

The business problem

What is quietly getting in the way?

A form notification alone is not a process. It can be missed, forwarded without context or left without an owner.

A practical path forward

  1. 01Define required fields
  2. 02Validate and consent
  3. 03Create or update the contact
  4. 04Notify an owner and log the outcome

You do not need to know the technical answer.

Describe what keeps happening, what gets missed and what a better outcome would feel like. Gyunay will work out the useful first step.

Describe your bottleneck →